The Getty Museum is engaging students with a college night toga party. And their content strategy is NOT to go on and on about educational boring art things. Nope. They’ve created a lesson in how to tie a toga.
I am a founding partner at Quizative and I am an Agent of Change. Clients come to Quizative for innovation and I lead Strategy Insight to deliver new ideas to generate customer engagement.
I drive Quizative’s curiosity engine and believe that to understand the customer experience, it is best to ‘live it’. This ‘method’ approach has lead to playing ‘first person shooter’ games and reading steamy Harlequin novels. At one point I even got a motorcycle license to get closer to the subject and earned the nickname ‘wheelie girl.’
And... I like horses, cats, movies, art and travel.
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